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Visual identity for the social EU fund project
The logo of the Make a Wish, Work, Help! project was conceived as a combination of elements symbolising a wish - a cloud, the person who is the project's focus - a face, and a universal, recognisable element that emphasises the humanity of the project - a heart. The shape of a cloud connects all three basic elements and, together, forms a harmonious whole. The vivid colours were chosen to reflect each element's characteristic colour, while the central dark colour of the face puts the person at the centre of events and serves as the foundation of this logo.
This is great for me! I like the choice of colours. These illustrations fit into the entire visual and definitely tone down the rigor. The cover image is a hit for me.
